Case studies

What the films actually changed.

Challenge, approach, result. Where a client has allowed us to publish numbers, the numbers are here.

Northfold Furniture · Manufacturing & Retail

Making a 40-year-old workshop feel like a discovery

Challenge

Northfold sold £4,000 tables through a website that showed only flat product photography. Sales calls were spent justifying the price rather than discussing the design.

Approach

We spent two days in the workshop capturing the joinery, then built a four-minute film around the maker's own explanation of why the grain dictates the design. Three cutdowns were produced for paid social and the sales deck.

Result

The film became the homepage hero and the opening asset in every sales conversation. The team reports shorter calls and fewer price objections.

Avg. time on homepage: +118%
Enquiry-to-quote rate: +31%
Assets delivered: 1 hero + 3 cuts

Verdant Nutrition · Consumer Health

One shoot day, ninety days of social

Challenge

A two-person marketing team was posting once a fortnight because every asset needed a separate freelancer and a separate brief.

Approach

We planned a hook-first content calendar, then captured eighteen vertical assets in a single day across four set-ups. Everything was delivered named, captioned and slotted into their scheduler.

Result

Posting cadence moved from fortnightly to four times a week without adding headcount, and the best-performing hook was re-shot as a paid ad.

Assets from one day: 18
Posting cadence: 4× / week
Cost per asset: -64%

Meridian Events · Events & Hospitality

A conference film that landed before the delegates got home

Challenge

Meridian's highlight films had historically arrived six weeks after each summit, long past the window for sponsor renewals and next-year ticket sales.

Approach

We embedded an editor on site, cutting through each day so the 90-second highlight film could be signed off on the final afternoon and published within four working days.

Result

Sponsors received their branded cutdowns inside the same week, and the highlight film opened the following year's early-bird campaign.

Highlight film turnaround: 4 days
Speaker sessions cut: 22
Sponsor cutdowns: 9

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